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As the Only Ad Network on the List, Company Joins Prestigious List of Brand-Name Publishers, Highlighting Extensive Reach and Scale
SAN FRANCISCO, CA, Jun 23 (MARKET WIRE) — BrightRoll, the leading branded video advertising network, today announced that it has been measured by comScore Video Metrix on actual numbers and ranks in the Top 10 for video properties in the United States. The only ad network to break into the Top 10, BrightRoll was joined by some of the most well-known online publishers, including Google, Fox, Yahoo!, Hulu, CBS, Viacom, Turner Network and Microsoft.
comScore’s video property measurement is based on actual videos served, making BrightRoll’s inclusion even more significant as its videos served are exclusively branded video advertisements. Additionally, this measurement further signifies the importance of judging video players on actual numbers, rather than “potential” numbers used in other comScore reports.
“Being in the company of some of the most well-respected online publishers is a huge accomplishment and a validation for online video advertising’s continued growth,” said Tod Sacerdoti, BrightRoll’s co-founder and CEO. “As the industry continues to move forward, we hope to see even more thorough across-the-board measurements based on actual number of ads served, rather than potential reach.”
BrightRoll has long been a leading proponent of better online video advertising standards, as evidenced by its recent launch of Video Impact, a new video product put out in conjunction with Nielsen that allows the company to measure the effect of campaigns on the BrightRoll network on offline purchasing intent and behavior, and enables advertisers to optimize the delivery of campaigns based on this data. In addition, BrightRoll released a survey in May that polled more than 150 advertising agency executives on their attitudes and preferences around online video advertising.
More and more leading brands are recognizing the scale and reach of online video campaigns, and are tapping into BrightRoll’s rich publisher network. Most recently, CPG leader Reckitt Benckiser selected BrightRoll as a key partner in an innovative online video advertising initiative that was part of its $20M marketing budget shift from television to online.
For more information about comScore Video Matrix, please visit:
BrightRoll is the world’s largest and most trusted video advertising network, having served billions of advertisements since it was founded. BrightRoll helps major brands and agencies execute “smart video ad campaigns” across the industry’s leading publishers, including three-fourths of the top 100 online media properties in the United States. BrightRoll’s proprietary campaign execution, inventory management and advertising delivery technology provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company and is headquartered in San Francisco, California. BrightRoll offers its service at blog.brightroll.com.
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Kasey Fleisher or Jason Throckmorton
Email: brightroll (at) launchsquad.com