2012 BrightRoll Mobile Video Summit Explores Latest Mobile Video Trends and Innovations

In September, BrightRoll hosted its inaugural Video Advertising Summit focused on mobile at ad:tech London. More than 150 industry members came to hear 18 thought leaders from the digital video industry share their insights on the current mobile video landscape in the UK.

The summit included a mix of panels and presentations that covered a wide range of mobile-focused topics including: interactive pre-roll, measuring the advertising effectiveness, the rise of the four screens and the future of mobile. A panel from “the agency perspective” on the rapid expansion of mobile proved to be an attendee favorite.

Participants included senior decision makers and industry thought leaders from:

Innovid
MediaMind
MindShare
OMD
Amobee
YuMe
Bluestripe Media
GorillaBox
Ford
Adsmobi
Havas Digital
Telemetry
Millennial Media
Tremor

View video highlights from the summit:

UK ad:tech

 

 

 

 

 

 

 

 

 

View the complete agenda and list of speakers.