An industry first: IAB Quality Assurance Guidelines on the BrightRoll console

IAB Quality Assurance Guidelines (QAG) on the BrightRoll console enable video buyers to identify and target inventory across an assortment of key advertising specifications  ensuring advertiser confidence with the highest standards in quality, safety and transparency.

All inventory on the BrightRoll console is available for filtering by IAB QAG. Users can target sites by selecting criteria such as above the fold, sound on, autoplay, content and screen type from a variety of categorizations and tiers resulting in dynamic filtering of sites.

“The IAB QAG provide clear common standards for describing inventory being sold,” said Randall Rothenberg, president and CEO of the IAB. “As brands and publishers embrace the programmatic buying and selling of media, trust and transparency are essential   BrightRoll has been part of the IAB QAG initiative from the very beginning.”

With IAB QAG, advertisers can select inventory based on a wide range of specifications. Examples include:

  • Ad placement

  • Ad type

  • Content type

  • Incentivized content

  • Maturity rating

  • End-user device

Check out more about the advanced programmatic buying interface from BrightRoll.

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