Last week, I had the pleasure of sitting down with my friend Bambi Francisco to discuss BrightRoll and our new High Definition advertising units. Bambi is a stellar reporter, having worked for CBS Marketwatch and recently launching her own internet venture, Vator.tv. You can see the full story here.
We spent a fair amount of time discussing the importance of hiring the right people, which tends to mean hiring slowly and selectively. We also discussed the power of online video advertising and the importance of thinking “outside of the player.”
Today, iMedia posted an article that I wrote regarding about the myths vs. realities of online video advertising. In particular, I highlighted these four areas of confusion:
Myth: Television is more cost effective than video advertising.
Reality: Targeted demographic groups are cheaper and more effectively reached online.
Myth: There is no effective way to replace diminishing television audiences.
Reality: Online video is the most effective venue for audience replacement.
Myth: Impressions are a good measure of effectiveness.
Reality: Impressions are only the beginning.
Myth: Television offers a higher quality experience.
Reality: PCs are more equipped to deliver high impact campaigns.
If you have a chance, read the article and share your comments with us.