Today, iMedia posted an article that I wrote regarding about the myths vs. realities of online video advertising. In particular, I highlighted these four areas of confusion:
Myth: Television is more cost effective than video advertising.
Reality: Targeted demographic groups are cheaper and more effectively reached online.
Myth: There is no effective way to replace diminishing television audiences.
Reality: Online video is the most effective venue for audience replacement.
Myth: Impressions are a good measure of effectiveness.
Reality: Impressions are only the beginning.
Myth: Television offers a higher quality experience.
Reality: PCs are more equipped to deliver high impact campaigns.
If you have a chance, read the article and share your comments with us.
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