I recently sat on a panel where a big topic of discussion was: Can we reach television-sized audiences using online video? The answer is, unequivocally, yes. However, it became clear that most digital media buyers do not think about the world in terms of television size audiences — and most television media buyers only speak the language of television.
Today, MediaPost’s VideoInsider posted an article I wrote about this issue and some thoughts on how to address it. Click here for the VideoInsider article.
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