Online advertising is suffering from a fundamental flaw in its sales process. Put simply, products with sizzle sell but rarely scale. So what do I mean by “sizzle”? In the early days of rich media, it was creative like Superman flying across the page or pop-up research studies, and today it is interactive pre-roll or … Continue reading →

Videocentric publishers are quickly moving toward a strategy in which multiple ad sources compete for an impression at the time of the ad call, while networks are exposing the amount they’re willing to pay for an individual impression within the ad call itself. There’s a temptation to call this concept RTB or Real Time Bidding, … Continue reading →