Twitter can be an overwhelming place. Between tweets about what everyone had for breakfast, how long the morning commute took or various Justin Bieber sightings, it can be tough to sift through all of the noise to find the content that really matters. So with that in mind that we’d like to introduce you to … Continue reading →

Last week, Google announced that its display ad business is now on a $2.5 billion revenue run and its mobile ad business is on a $1 billion run rate. Google now has a billion dollar business in three major online ad categories — search, display and mobile. With Hulu announcing $240 million in revenue in … Continue reading →

There’s a lot changing in online video – from consolidation in the space to new and exciting ad units to a clamoring to reach consumers on the third screen – and we’ve decided it was high time we breathed some new life into our BrightRoll blog. To date, you’ve mostly seen press releases and reposted … Continue reading →

Have you heard the latest video advertising pitch? “Buying impressions is dead, buying engagements is dying… the future is in buying video sharing! You only pay when your videos are watched by self-interested consumers and they can share it with their friends!” Yes, “shared videos” are being positioned as the new “going viral.” And in … Continue reading →