As 2010 winds down and we look to 2011 with prediction fever, I can’t help but think of the old adage “hindsight is always 20/20.” So this year, in addition to my own annual prediction piece in which I make some educated guesses about the coming year and critique the ones I made last December, … Continue reading →

As the end of the year approaches, I am once again prepared to put on record my predictions about what the next twelve months hold for the online video business. However, before I share the results of my crystal ball analysis, I wanted to evaluate how my 2010 predictions fared: 1. The largest video properties … Continue reading →

For those of you who know me or are familiar with some of things I’ve written over the last few years, you’ll know that there is one specific issue in the online video ad space that has been a particular cause of mine: the use of “potential reach” as a way to measure the number … Continue reading →

In “Why Pre-Roll Video Ads Don’t Scale,” Ad Age reporter Michael Learmonth writes about the perceived lack of scale in online video advertising, which he attributes at least in part to consumers doing “just about anything to avoid… video pre-roll.” In the piece, he also makes note of how many news-centric sites allow 30-second pre-roll … Continue reading →