Last fall, BrightRoll launched its mobile video advertising solution. Since then, we’ve seen good success running 15- and 30-second video campaigns within Smartphone applications, although the mobile infrastructure to deliver ads at scale has yet to be fully developed. I joined BrightRoll earlier this year to help the company make an even more concerted push … Continue reading →
Archives for “January 2011”
The Tale Of Two Deals
For the past several months, the online advertising industry has been buzzing about consolidation in the video business. Many of the year-end prediction pieces for 2011 reflected an interest in this topic as well. However, as I learned early in my career as an investment banker, there are two very different types of deals. Any … Continue reading →
BrightRoll Takes on the Twittersphere: Vol. 2
Welcome to the second installment of our semi-regular check-in on everything that’s worth knowing about on Twitter. And for this, the dreaded first week back in the office after the holidays, the Twittersphere has been ablaze with talk of CES, which kicked off Wednesday in Las Vegas. One of the hottest topics this year has … Continue reading →