BrightRoll Blog

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Archives for “January 2011”

The Implications of Mobile

Last fall, BrightRoll launched its mobile video advertising solution. Since then, we’ve seen good success running 15- and 30-second video campaigns within Smartphone applications, although the mobile infrastructure to deliver ads at scale has yet to be fully developed. I joined BrightRoll earlier this year to help the company make an even more concerted push … Continue reading →

The Tale Of Two Deals

For the past several months, the online advertising industry has been buzzing about consolidation in the video business. Many of the year-end prediction pieces for 2011 reflected an interest in this topic as well. However, as I learned early in my career as an investment banker, there are two very different types of deals. Any … Continue reading →