OMMA Global San Francisco brings together some of the tech industry’s most prolifiic leaders and disruptive companies, sharing terrific insights about the current and future state of the media, advertising and publishing industry. Our CEO, Tod Sacerdoti, spoke today on the “Targeting Technologies Come to Video; Who Wins?” panel, and will again tomorrow during the … Continue reading →
Archives for “February 2011”
Are Some Brands Too Sexy for Print? (Part 2: Growth of Mobile)
Last week, we discussed the incredible growth of online video, including impressive stats such as the industry’s expected $3.0 billion value by 2012. We continue the discussion today (three-part series) around the growth of mobile – a cross-generational phenomenon, driven by cross-channel media consumption – and later in the week, the intersection of social and … Continue reading →
Are Some Brands Too Sexy for Print? An Inside Look, Like Woah
Online video advertising is gaining popularity faster than aviator sunglasses after Tom Cruise ignited the frenzy in Top Gun. According to eMarketer, the industry is expected to grow to $3.0 billion in 2012, up from $1.9 billion this year. What’s really interesting though is to dig deeper into the details about what this trend means … Continue reading →
Shameless Self-Promo: BrightRoll Pledges $1M, Brings New Measurements to Online Video
In a rare moment of BrightRoll self-promotion, we’re excited to announce our $1 million industry research pledge to advance online video advertising throughout 2011. While we’ve long championed industry research, our recent pledge, spurred by vast industry buzz and events like OMMA Video, have driven us to invest more time and dollars into ushering in … Continue reading →
BrightRoll Takes on the Twittersphere: Vol. 3
We’re back with another installment of our Twitter round up, where we catch a few industry stories you may have missed throughout the past week. Perhaps the biggest news was New Corp’s launch of The Daily, the first e-newspaper exclusive to the iPad. The Daily’s launch, of course, stirred up a flurry of chatter on … Continue reading →