We’re back with another installment of our Twitter round up, where we catch a few industry stories you may have missed throughout the past week. Perhaps the biggest news was New Corp’s launch of The Daily, the first e-newspaper exclusive to the iPad. The Daily’s launch, of course, stirred up a flurry of chatter on Twitter – among the most interesting is the recurring meme of mobile advertising. Several big-name advertisers have already signed on to advertise with the The Daily. Apple, meanwhile, came out with a co-branded Nielsen report touting the effectiveness of its iAd platform. But that’s enough back story…our take on this week’s news follows below.

Big-name Brands Try on The Daily

News Corp’s iPad newspaper launched Wednesday, but the news created an impressive wave of punditry about what the native tablet paper means for the future of media and publishing. Deadwood newspapers are a dying business, but will The Daily’s $0.99/week subscription model make money? The answer rests in the future, but the publication has convinced big-time brand advertisers to give it a shot. According to ClickZ’s Jack Marshall, “The app includes ads from major brands such as Pepsi, Verizon, Virgin Atlantic and Paramount Pictures at launch.”

iAds Trumping Traditional TV Spots

Apple recently announced the results of a five-week study with Nielsen about the effectiveness of mobile ads vs. traditional TV spots. The study found that consumers that were exposed to a Campbell’s mobile ad were as much as five times more likely to remember the brand. We think this makes perfect sense. Smartphone and tablet users are generally less passive than TV viewers (think of your own TV watching vs. browsing habits). As players in video advertising, mobile’s certainly top of mind. Today, 26 percent of the U.S. market is tethered to a smartphone – that number is sure to surge through 2011. Whatever the ad platform, the results of mobile will be interesting to see as advertisers shift more of their budgets online.

Ditching the Super Bowl for Facebook and Twitter?

Ad Age reported that Ford Motor Co. has avoided a big Super Bowl ad buy, instead leveraging its promotional activity with social media. Jim Farley, Ford’s global marketing chief, said, “Customers are spending as much time with the mobile smartphone or online as they are watching TV now, so our advertising dollars have to flow to where the people are.” Sure, many of those folks dissected ads on Facebook or Twitter during the game, but it’s an interesting harbinger of where the ad industry is heading – and it looks like future Super Bowls will be an interesting hybrid of TV, online and more. Now we’ll have to wait and see what happens with a potential lockout. …

Finally, a funny tweet from Ad Age’s Michael Learmonth about the perils of aging in a targeted ad world. Until next time, we’ll keep our eye on the wire and ear to the Web.