In a rare moment of BrightRoll self-promotion, we’re excited to announce our $1 million industry research pledge to advance online video advertising throughout 2011. While we’ve long championed industry research, our recent pledge, spurred by vast industry buzz and events like OMMA Video, have driven us to invest more time and dollars into ushering in a new era of online video capabilities.

The news also comes with the announcement that BrightRoll is collaborating with digital measurement powerhouse comScore to support advertisers with greater insight into online video campaigns, including third-party validation and “in-flight” campaign data for greater audience targeting.

Also, for the first time ever – and in support of our 2011 focus on research and innovation – reporting measurements that advertisers have long been accustomed to across offline mediums, like print and TV, will be now used by BrightRoll to measure and optimize online video campaigns.

As always, if there are any questions about the BrightRoll technology, network, reach or other inquiries about any facet of online video or online advertising, feel free to get in touch here, or “@” us on Twitter. Also, feel free to check out the official press release here.