We recently talked about the continual growth of the online video ad industry, and how mobile content will continue to emerge as a serious driver for advertiser revenue and consumer engagement. With an anticipated $3 billion value by 2012, advertisers and technology companies will for the most efficient ways to serve more relevant and interesting … Continue reading →
Archives for “March 2011”
Guru Series: Q&A with ReelSEO’s Christophor Rick
Welcome to a new segment here on the BrightRoll blog in which we sit down (virtually, anyways) with the folks who are making the online video ad industry tick. Christophor Rick, a writer at one of our favorite industry sites, ReelSEO, has graciously agreed to let us pick his brain in our first interview. Check … Continue reading →