Contrary to popular belief, mobile video inventory is now far outstripping the demand from advertisers — and many players in the ecosystem have an incentive to present mobile inventory as being constrained. (BrightRoll noticed a similar dynamic as the online video advertising business matured.) Well, the jig is up. As Ray Kurzweil says, we tend … Continue reading →
Archives for “April 2011”
What the IAB Quality Assurance Guidelines Mean for Advertisers and our Industry
When dozens of ad networks get together and agree on something, it’s a good bet that it is important to advertisers. Earlier this month, the IAB announced the adoption of its Networks and Exchanges Quality Assurance Guidelines. The aim is to provide advertisers greater transparency into what they’re buying. Specifically, the guidelines provide a common … Continue reading →