By Lauren Mehr, Marketing Specialist, BrightRoll As most San Franciscans are aware, the Outside Lands Music and Arts Festival is a three-day “Coachella-esque” music festival and one of the biggest events in the city – if not the country. This year’s festival did not disappoint. Major headliners including The Roots, Foster the People, Phish, Arcade Fire … Continue reading →
Archives for “August 2011”
Digital Advertisers Can’t Ignore In-Game Mobile Video Units
By Robert Palma, VP mobile video sales, BrightRoll In-game advertisers will continue to play a huge role in the mobile ecosystem and revenue growth for years to come, driven primarily by mobile’s rapid growth and consumers’ willingness to pay for mobile games. According to a recent Nielsen study, 64 percent of smartphone users downloaded and … Continue reading →
BrightRoll Migrates North, Opens Canada Operations
On Wednesday, we announced a new chapter in BrightRoll’s story – we’ve set up shop in Canada! For those of you keeping score at home, this is the eighth outpost and third country for BrightRoll. Our new office is situated in the heart of Toronto, headed by longtime online video veteran David Bellemare. He’ll lead … Continue reading →
It’s the End of the Road for V3
As many of you know, it’s been a busy summer here at BrightRoll. We recently wrapped up V3: Video. Validation. Value, our first-ever educational roadshow, which stopped in eight cities across the U.S. to get people talking about online video. Instead of playing it safe, we asked questions that ignited conversation, debate, and excitement. We wanted … Continue reading →