Welcome to a new segment here on the BrightRoll blog in which we sit down (virtually, anyways) with the folks who are making the online video ad industry tick. Christophor Rick, a writer at one of our favorite industry sites, ReelSEO, has graciously agreed to let us pick his brain in our first interview. Check … Continue reading →
Archives
The Cool Kids of OMMA Global SF – and Their Best Tweets
OMMA Global San Francisco brings together some of the tech industry’s most prolifiic leaders and disruptive companies, sharing terrific insights about the current and future state of the media, advertising and publishing industry. Our CEO, Tod Sacerdoti, spoke today on the “Targeting Technologies Come to Video; Who Wins?” panel, and will again tomorrow during the … Continue reading →
Are Some Brands Too Sexy for Print? (Part 2: Growth of Mobile)
Last week, we discussed the incredible growth of online video, including impressive stats such as the industry’s expected $3.0 billion value by 2012. We continue the discussion today (three-part series) around the growth of mobile – a cross-generational phenomenon, driven by cross-channel media consumption – and later in the week, the intersection of social and … Continue reading →
Are Some Brands Too Sexy for Print? An Inside Look, Like Woah
Online video advertising is gaining popularity faster than aviator sunglasses after Tom Cruise ignited the frenzy in Top Gun. According to eMarketer, the industry is expected to grow to $3.0 billion in 2012, up from $1.9 billion this year. What’s really interesting though is to dig deeper into the details about what this trend means … Continue reading →
Shameless Self-Promo: BrightRoll Pledges $1M, Brings New Measurements to Online Video
In a rare moment of BrightRoll self-promotion, we’re excited to announce our $1 million industry research pledge to advance online video advertising throughout 2011. While we’ve long championed industry research, our recent pledge, spurred by vast industry buzz and events like OMMA Video, have driven us to invest more time and dollars into ushering in … Continue reading →
BrightRoll Takes on the Twittersphere: Vol. 3
We’re back with another installment of our Twitter round up, where we catch a few industry stories you may have missed throughout the past week. Perhaps the biggest news was New Corp’s launch of The Daily, the first e-newspaper exclusive to the iPad. The Daily’s launch, of course, stirred up a flurry of chatter on … Continue reading →
The Implications of Mobile
Last fall, BrightRoll launched its mobile video advertising solution. Since then, we’ve seen good success running 15- and 30-second video campaigns within Smartphone applications, although the mobile infrastructure to deliver ads at scale has yet to be fully developed. I joined BrightRoll earlier this year to help the company make an even more concerted push … Continue reading →
The Tale Of Two Deals
For the past several months, the online advertising industry has been buzzing about consolidation in the video business. Many of the year-end prediction pieces for 2011 reflected an interest in this topic as well. However, as I learned early in my career as an investment banker, there are two very different types of deals. Any … Continue reading →
Yes, Video, There is Scale of Course
In “Why Pre-Roll Video Ads Don’t Scale,” Ad Age reporter Michael Learmonth writes about the perceived lack of scale in online video advertising, which he attributes at least in part to consumers doing “just about anything to avoid… video pre-roll.” In the piece, he also makes note of how many news-centric sites allow 30-second pre-roll … Continue reading →
The First Billion-Dollar Video Ad Business
Last week, Google announced that its display ad business is now on a $2.5 billion revenue run and its mobile ad business is on a $1 billion run rate. Google now has a billion dollar business in three major online ad categories — search, display and mobile. With Hulu announcing $240 million in revenue in … Continue reading →