The Wall Street Journal recently reported that “in the first six months of 2010, advertisers spent $627 million on video ads,” a significant increase from the year-ago period. This statistic makes it clear that online video’s combination of sight, sound and motion is an especially effective one for advertisers, something that comes as no surprise … Continue reading →
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FarmVille Is The New Daytime TV
BrightRoll’s Tod Scarodoti on a New Video Ad Exchange, the Power of Retargeted Video Ads
Make Us Compete For Your Business — One Impression At A Time
Videocentric publishers are quickly moving toward a strategy in which multiple ad sources compete for an impression at the time of the ad call, while networks are exposing the amount they’re willing to pay for an individual impression within the ad call itself. There’s a temptation to call this concept RTB or Real Time Bidding, … Continue reading →