Welcome to the second installment of our semi-regular check-in on everything that’s worth knowing about on Twitter. And for this, the dreaded first week back in the office after the holidays, the Twittersphere has been ablaze with talk of CES, which kicked off Wednesday in Las Vegas. One of the hottest topics this year has … Continue reading →

As 2010 winds down and we look to 2011 with prediction fever, I can’t help but think of the old adage “hindsight is always 20/20.” So this year, in addition to my own annual prediction piece in which I make some educated guesses about the coming year and critique the ones I made last December, … Continue reading →

As the end of the year approaches, I am once again prepared to put on record my predictions about what the next twelve months hold for the online video business. However, before I share the results of my crystal ball analysis, I wanted to evaluate how my 2010 predictions fared: 1. The largest video properties … Continue reading →

For those of you who know me or are familiar with some of things I’ve written over the last few years, you’ll know that there is one specific issue in the online video ad space that has been a particular cause of mine: the use of “potential reach” as a way to measure the number … Continue reading →

Twitter can be an overwhelming place. Between tweets about what everyone had for breakfast, how long the morning commute took or various Justin Bieber sightings, it can be tough to sift through all of the noise to find the content that really matters. So with that in mind that we’d like to introduce you to … Continue reading →

There’s a lot changing in online video – from consolidation in the space to new and exciting ad units to a clamoring to reach consumers on the third screen – and we’ve decided it was high time we breathed some new life into our BrightRoll blog. To date, you’ve mostly seen press releases and reposted … Continue reading →

Have you heard the latest video advertising pitch? “Buying impressions is dead, buying engagements is dying… the future is in buying video sharing! You only pay when your videos are watched by self-interested consumers and they can share it with their friends!” Yes, “shared videos” are being positioned as the new “going viral.” And in … Continue reading →

Today we announced the launch of mobile video advertising across our network. In spite of this, I feel strongly that mobile video advertising is fundamentally irrelevant and will eventually be removed from the pool of industry jargon. What makes me think this? Mobile video is irrelevant because the medium doesn’t change anything about our ability … Continue reading →

Daytime soap operas, with very few exceptions, are dead. On October 5, 2009, CBS canceled “Guiding Light,” the longest running television drama in history, which began in 1952. This September, CBS will air the last episode of “As The World Turns,” the Proctor & Gamble production that has been running for more than 50 years. … Continue reading →