Archive for the 'ad units' Category

BrightRoll Announces “The End of Video Rich Media Fees”

Published by Tod Sacerdoti on May 23, 2008 in Video Advertising, ad units, brightroll, rich media and videostitial. 0 Comments

For years, rich media fees have been a necessary evil. As of today, they are an unnecessary evil.

Based on the success of recent campaigns for Liberty Mutual and National Geographic, and months of product development and testing, BrightRoll will be providing video rich media services to clients for free. See our press release or Emily Steel’s article in the Wall Street Journal (free | paid).

We believe video advertisers will maximize the value of their advertising budgets by spending money only on the creative assets and media inventory. Adding an rich media additional vendor into the process complicates execution, limits distribution and costs a significant percentage of the overall budget.

Put simply, the only people getting rich off of rich media are the vendors.

A few years ago, rich media vendors emerged to help agencies take static banner assets and make them more exciting, more engaging and, hopefully (but rarely), higher performing. However, video creative assets costs hundreds of thousands of dollars to create and are already exciting, engaging and high performing.

Online video advertisers are different. They need the industry’s best video ad units and video distribution technologies, coupled with creative custom skins and branding elements, to maximize their video ad budgets.

Now advertisers can execute their video campaigns efficiently and in their entirety, with BrightRoll. In-stream and in-banner video advertising distribution on the largest branded and only transparent video ad network.

If you would like to learn more, please don’t hesitate to contact us. We look forward to serving you and clients.

BrightRoll Launches First To Market HD Video Advertising Unit

Published by Tod Sacerdoti on March 18, 2008 in Video Advertising, ad units, brightroll, hd and high definition. 0 Comments

Yesterday, BrightRoll announced the release of an exciting new product - HD video ad units that scale across 65% of the BrightRoll publisher network. This first to market offering - near full screen ads in high definition - represent a quantum leap in both video quality and ad effectiveness for online video advertisers. Here is the press release.

We continue to be focused building online video advertising solutions that are more impactful (bigger and higher quality), more effective (higher engagement and click through rate) and highly scalable (reaches over 65% of the BrightRoll network).

We are excited that this new ad unit delivers on all fronts and is a true innovation in the video ad category. In addition, the response to this new ad unit has been overwhelmingly positive. We have already signed up multiple advertisers in the entertainment and technology verticals, and we are expecting HD ads to represent at least 10% of our business this calendar year.

It is clear that innovations involving high quality and HD video, which impact file size and therefore streaming costs, will likely not come from the high volume video sites which typically drive video innovation. This is because most high volume video sites have yet to generate a profit and streaming higher quality or HD video files simply accelerates an upside down business model.

On the contrary, our business model is based on delivering an increasing amount of value for our advertising clients on every ad we serve, so our incentive is to deliver the best quality experience that is technically possible. This is the most recent step in our efforts to add additional value to the online video advertising process for advertisers and agencies, and we are looking forward to additional announcements coming soon.

Here is screenshot of the ad unit:

Here is some of the press on the announcement:

CNET
TVWeek
MediaPost
Mashable
NewTeeVee
Webware