http://blog.brightroll.com The Leading Video Advertising Network Thu, 24 Jul 2008 15:39:43 +0000 http://backend.userland.com/rss092 en Yesterday I wrote a post on AdAge on "How to Spot Fake Pre-Roll," as we have noticed a trend of online publishers and networks packaging low quality ad units as pre-roll. The article goes into detail about what to look out for and what questions you should ask ... http://blog.brightroll.com/index.php/2008/07/24/how-to-spot-fake-pre-roll/ I recently sat on a panel where a big topic of discussion was: Can we reach television-sized audiences using online video? The answer is, unequivocally, yes. However, it became clear that most digital media buyers do not think about the world in terms of television size audiences -- and most ... http://blog.brightroll.com/index.php/2008/07/01/yes-tv-size-audiences-are-accessible-online/ For years, rich media fees have been a necessary evil. As of today, they are an unnecessary evil. Based on the success of recent campaigns for Liberty Mutual and National Geographic, and months of product development and testing, BrightRoll will be providing video rich media services to clients ... http://blog.brightroll.com/index.php/2008/05/23/brightroll-announces-the-end-of-video-rich-media-fees/ Last week, I had the pleasure of sitting down with my friend Bambi Francisco to discuss BrightRoll and our new High Definition advertising units. Bambi is a stellar reporter, having worked for CBS Marketwatch and recently launching her own internet venture, Vator.tv. You can see the full story ... http://blog.brightroll.com/index.php/2008/04/24/brightroll-interview-with-bambi-francisco/ Today, iMedia posted an article that I wrote regarding about the myths vs. realities of online video advertising. In particular, I highlighted these four areas of confusion: Myth: Television is more cost effective than video advertising. Reality: Targeted demographic groups are cheaper and more effectively reached online. Myth: There is no effective ... http://blog.brightroll.com/index.php/2008/04/10/myths-and-realities-of-online-video-advertising/ Yesterday, BrightRoll announced the release of an exciting new product - HD video ad units that scale across 65% of the BrightRoll publisher network. This first to market offering - near full screen ads in high definition - represent a quantum leap in both video quality and ad effectiveness ... http://blog.brightroll.com/index.php/2008/03/18/brightroll-launches-first-to-market-hd-video-advertising-unit/ The television industry delivered another blow to the advertising community yesterday when NBC announced that they would be "giving advertisers cash back for prime time ratings shortfalls from last season." Along with the writer's strike, this represents the perfect storm - television inventory is lower quality AND now in ... http://blog.brightroll.com/index.php/2007/12/12/brightroll-fills-void-left-by-tv-networks/ We are excited to be releasing both a redesigned website at BrightRoll.com and a new blog at Blog.BrightRoll.com today. We hope this new version does a better job of explaining how we can help agencies scale, target and optimize their video ad campaigns, while simultaneously presenting our organization in a more ... http://blog.brightroll.com/index.php/2007/12/03/welcome-to-the-brightroll-blog-2/