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	<title>BrightRoll Blog</title>
	<link>http://blog.brightroll.com</link>
	<description>The Leading Video Advertising Network</description>
	<lastBuildDate>Wed, 04 Aug 2010 20:58:59 +0000</lastBuildDate>
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		<title>Make Us Compete For Your Business &#8212; One Impression At A Time</title>
		<description><![CDATA[By Lewis Rothkopf, August 4, 2010
Videocentric publishers are quickly moving toward a strategy in which multiple ad sources compete for an impression at the time of the ad call, while networks are exposing the amount they&#8217;re willing to pay for an individual impression within the ad call itself. There&#8217;s a temptation to call this concept [...]]]></description>
		<link>http://blog.brightroll.com/index.php/2010/08/04/make-us-compete-for-your-business-one-impression-at-a-time/</link>
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		<title>The Bronzing Of The Golden 15</title>
		<description><![CDATA[By Tod Sacerdoti
July 20, 2010
In 2009, I coined the term &#8220;The Golden 15&#8243; to describe the four portals (Google, Yahoo, Microsoft &#38; AOL), the four broadcasters (ABC, CBS, FOX &#38; NBC), the five cable conglomerates (Comcast, Disney, MTV, Turner &#38; Viacom), along with Hulu, MySpace and Facebook.  Well, the Golden 15 are looking a bit bronze [...]]]></description>
		<link>http://blog.brightroll.com/index.php/2010/07/20/the-bronzing-of-the-golden-15/</link>
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		<title>Is Television Advertising For Old People?</title>
		<description><![CDATA[By Tod Sacerdoti
June 21, 2010
On a recent flight to New York I had a chance to catch up on my reading, and a statistic in one magazine&#8217;s cover story hit me like a load of bricks: The median age of prime-time television viewers is nearing 51 years old.
I had to read it three times. 51 [...]]]></description>
		<link>http://blog.brightroll.com/index.php/2010/06/21/is-television-advertising-for-old-people/</link>
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		<title>Who Wants To Build The Next Great Sports Property?</title>
		<description><![CDATA[By Tod Sacerdoti
June 3, 2010
The dirty little secret in the online video business is that almost no one has been able to crack the code when it comes to creating successful, recurring online shows. Yes, there are a few shows with millions of &#8220;followers&#8221; on YouTube and the occasional mini online celebrity. There are even [...]]]></description>
		<link>http://blog.brightroll.com/index.php/2010/06/03/who-wants-to-build-the-next-great-sports-property/</link>
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		<title>(Non-Obvious) People I Want To Discuss the Video Economy With Over Lunch</title>
		<description><![CDATA[By Lewis Rothkopf
April 26, 2010
One of the great privileges I have at  BrightRoll is the opportunity to meet with incredibly interesting,  talented people in the online video industry all the time. Of course,  working in a common field gives us lots to talk about.
Many  of us in this space, however, have [...]]]></description>
		<link>http://blog.brightroll.com/index.php/2010/04/26/non-obvious-people-i-want-to-discuss-the-video-economy-with-over-lunch/</link>
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		<title>Tod Sacerdoti on FOX Business Live</title>
		<description><![CDATA[
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		<link>http://blog.brightroll.com/index.php/2010/04/10/tod-sacerdoti-on-fox-business-live/</link>
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		<title>The Syndicated Video Black Market</title>
		<description><![CDATA[By Tod Sacerdoti
March 25, 2010
I first heard the phrase &#8220;Syndicated Video  Economy&#8221; while eating lunch with Will Richmond, the founder of  VideoNuze.  We were discussing how the distributed power of the Web  would eventually produce many large online video businesses. While this  turned out be true,  a black market has also [...]]]></description>
		<link>http://blog.brightroll.com/index.php/2010/03/25/the-syndicated-video-black-market/</link>
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		<title>Why Online Ad Categories Are Won By New Entrants</title>
		<description><![CDATA[By Tod Sacerdoti
March 21, 2010
In Silicon Valley, every startup fears than an established brand will  one day acquire a rival or build a similar offering and instantly  become the industry gorilla. When it comes to advertising, Google, which  claims not only both the largest ad network and number of relationships  with [...]]]></description>
		<link>http://blog.brightroll.com/index.php/2010/03/21/why-online-ad-categories-are-won-by-new-entrants/</link>
			</item>
	<item>
		<title>Don’t “Pull A Patzer” And Other Lessons Learned On Our Trip Down Sand Hill Road</title>
		<description><![CDATA[By Tod Sacerdoti
Februray 28, 2010
As Peter Drucker once wrote, “The entrepreneur always searches for change, responds to it and exploits it as an opportunity.” Put more simply, change is good . . . of course, that’s unless you’re trying to raise capital in these trying times.
After my company BrightRoll recently closed its Series B round [...]]]></description>
		<link>http://blog.brightroll.com/index.php/2010/02/28/don%e2%80%99t-%e2%80%9cpull-a-patzer%e2%80%9d-and-other-lessons-learned-on-our-trip-down-sand-hill-road/</link>
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		<title>We&#8217;ll Do It Live!</title>
		<description><![CDATA[By Lewis Rothkopf
February 23, 2010
I&#8217;ve spoken at length about both the radical and advantageous ways in which video ads can vary from their television counterparts. While some advertisers are embracing the many benefits our medium offers in the areas of targeting, analysis and interactivity, many still are not.
It is, of course, easier and less expensive [...]]]></description>
		<link>http://blog.brightroll.com/index.php/2010/02/23/well-do-it-live/</link>
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