Native Advertising is Everywhere, But What is It?

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

native_SMNative advertising is a liberally-used term across the web, to such a degree that you have certainly heard of it. Most of us have a general understanding of the term, but it gets muddled when we try to pin down exactly what native advertising is. In this blog post, we’ll clarify what constitutes a native ad, then send you on your way to our friends at Yahoo, who are hosting a webinar on best practices for native ads on December 9th.
Read more…

November Round-Up: The Holiday Shopping Edition

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

holiday_550

Now that our tryptophan-induced mini-comas are behind us, we can pause and look back on the biggest post-Thanksgiving shopping events in America: Black Friday and Cyber Monday. Black Friday and Cyber Monday mark the beginning of the holiday shopping season. As consumer technologies—and shopping behaviors—become increasingly digital, brands, retailers, and advertisers appear to be following suit.

Read more…

Audience and Viewability is Important for Publishers, Too

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

pubviewFor brands and advertisers, the need for audience and viewability data is a no-brainer. Media buyers want the assurance that their ads reach the right people in an impactful way. But what about publishers?

Read more…

October Round-Up: Attack of the Ad Blockers

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

OctoberAdBlock_SM

In September, Apple released the newest update for their mobile devices, iOS9, amid some controversy. Users who install the update are able to install ad blocking software on their mobile devices. The update sparked a question across the web: what to do about ad blocking? We even threw our hat into the ring.

Read more…

7 Best Practices to Crush Your Advertising KPIs

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

crushing kpis

We’ve been talking a lot about KPIs lately — and for good reason. Measurement is one of the most critical parts of an advertiser’s job…but it’s also one of the most difficult. To help ad buyers crush their KPIs, here are seven rules-of-thumb. Read more…

How to Find the Right KPIs for Your Ad Campaigns

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

mapping metrics KPIs ebook

In the digital ad space, metrics make you or break you. There’s no shortage of factors for ad buyers to measure — the challenge is in measuring what matters most. That’s where key performance indicators, or KPIs, come in. The wrong KPIs can give you misleading or irrelevant information; the right KPIs will make the success of your campaigns clear. Read more…

What You Need to Know About Viewability

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

viewability_SM
If an ad shows on a website, and no one is around to see it, does it make an impression?

Obviously not. As an ad buyer, you want total confidence that your ads are being seen. As a publisher, you want to ensure that the inventory you sell is high-quality and completely fraud-free. That’s why standards and measurement methods for ad viewability exist.

Read more…

Playing the Game: How to Reach Gamers

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

Videogames_SM

The internet is home to an incredible variety of eclectic communities. People with similar interests congregate around niche websites, especially when those sites provide a space for users to interact socially with a vibrant, dedicated group of like-minded individuals. For advertisers, these niche websites can represent an engagement goldmine.

Read more…

Is Your Ad Exchange Aligned with Product and Sales?

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

High Impact Advertising Exchange

The best advertising exchanges aren’t “vendors” — they’re partners. You might start buying with an exchange solely for access to inventory, but other factors will affect your success — an exchange’s expertise in your industry, their deep understanding of your business needs, and a shared investment in reaching your goals. Read more…

Welcome to the New BrightRoll

Tod SacerdotiTod Sacerdoti is the founder of BrightRoll, responsible for driving product strategy and execution across a broad set of display and video ad products across all screens.

welcome to the new brightroll

We’re excited to introduce the “new” BrightRoll: as of today, BrightRoll has become Yahoo’s unified brand for programmatic advertising technology. Combining best-in-class solutions for video, display, and native, we’ve built an open, media-agnostic suite of programmatic buying and selling tools. Our goal? To simplify our ad tech offerings and help you grow your business by connecting with consumers across all ad formats and devices. Read more…