How to Build the Best Programmatic Video Strategy

Patrick KellyPatrick Kelly is Director of Agency Sales for BrightRoll in EMEA. He's also an avid sports fan with varying degrees of ability, but a consistently high level of enthusiasm. He tries to apply that enthusiasm to work, sport, and his family.

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The programmatic video industry is in a constant state of evolution. Every year, there are better ways of collecting and analyzing data. Brands and advertisers have greater access into insights with each new campaign they run. That being the case, it’s a best practice to test new strategies often. In our newest case study, we take a look at the testing methods used by an online auto retailer to build their programmatic video strategy. Read more…

5 Reasons to “Mobilize” Programmatic Video

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

mobile video programmaticProgrammatic is going mainstream. For the first time ever, according to a new report from Business Insider, programmatic transactions will account for a majority of non-search digital advertising spend in 2015.

As we explore in our new eBook, the potential of programmatic video on mobile is enormous. It’s also largely untapped. Read more

3 Reasons Canadian Agencies Need More, Better Research

Kathryn StecklerKathryn Steckler is a market research analyst on the BrightRoll research team, focusing on international accounts. As a Cal Band alumnus, she's a die-hard Cal fan (go Bears!). Other passions include her small white dog and the Seattle Seahawks. In her spare time she enjoys sketching, watercolor, and interior decorating.

Canada Agencies Research

It’s official — Canadian advertising agencies have fully embraced digital video. Take a look at the latest BrightRoll and IAB Canada Advertising Agency Survey, and you’ll see for yourself. In March, we surveyed premier Canada-based advertising agencies about digital video. What you’ll find (spoiler alert!) is that Canadian agencies get digital video. They see its importance in a fragmented digital media world and its effectiveness in branding.

But even though Canadian agencies have adopted digital, major media research companies have barely dipped their toes in the Canadian waters. Read more…

May Round-Up: 3 Bright Points in the Future of Programmatic

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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The end of April and beginning of May were a busy time for the advertising industry. Between NewFronts, the BrightRoll Video Summit (BRVS,) and the gap between TV and programmatic shrinking, there’s been a lot of talk about what the future holds. The consensus? The future is bright.
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What Mary Meeker’s 2015 Report Tells Us About Mobile

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

mary meeker internet trends report 2015Yesterday, Mary Meeker (hailed by TechCrunch as “the woman who has the whole internet in her head”) released her 2015 Internet Trends Report. Clocking in at nearly 200 slides, the report covers everything from Chinese internet adoption to controversies with drones. Read more…

Cookies and Identifiers: Solutions for Mobile Targeting

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

 

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Mobile programmatic video is a must-have for brands and agencies looking to maximize reach. Millions of consumers use smartphones and tablets every day, and an ever-growing number of those users are on their mobile devices while watching TV — access to viewers at prime times is increasing thanks to mobile use. But mobile inventory differs from desktop, where ads are displayed in a browser. On mobile, ads can appear in a browser, but they can also appear in apps. Connecting to audiences through mobile apps comes with a major catch.

So what’s the catch? Cookies.
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What is Programmatic TV?

Jason BurkeJason Burke is VP, Product for clypd, a Boston-based startup building an advertising technology platform exclusively for the TV industry and designed to empower media companies with actionable sales tools. Jason is based in Boston and has degrees in Computer Science and Engineering Psychology from Tufts University.

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Over the last two years, programmatic TV has come out of its infancy and into daily conversations. Still, every exchange of dialog includes an obligatory question: “What is programmatic TV?” Read more…

Why Wearable Technology Matters for Programmatic Video

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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Apple has shipped out its first batch of Watches — estimates hover at around 1 million units — to customers. An array of Android Wear devices are available for purchase. The Pebble Time raised a stunning $20M on Kickstarter. Wearables are, finally, here.

So why should wearable technology matter to you? The answer is simple: data.

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5 Ways to Reach QSR Consumers on Mobile Video

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

qsr consumers mobile video

Last month the BrightRoll research team published a new report focused on QSR (or “quick service restaurant”) advertising. Our goal? To understand how fast food advertisers can connect with and engage their consumers, specifically through video. We unearthed some key insights about “fast foodies.” But understanding this demographic consumer video is important for video advertisers even outside of QSRs. Read more…

Picturing a Programmatic Future: 4 Things We Learned at BRVS

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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Didn’t make it to BrightRoll Video Summit this year? Not to worry — we’ve got you covered. Last week, on the heels of the event, we covered BrightRoll CEO and founder Tod Sacerdoti’s opening remarks. The theme? Growing the programmatic pie. Today, we’ll dive into the rest of the event.

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