Life at BrightRoll Video Series: What it’s like to work on our Media Team

The BrightRoll media operations team executes and optimizes campaigns for the company’s full service customers, providing custom creative implementations, data and analytics, and end-to-end campaign management. They are tight knit group that plays a vital function for the company, but they also know how to have fun. Want to learn more? Watch the video below and see what your life could be like on the media team at BrightRoll.

Want to join our media team? If you said yes, then lucky for you because we’re hiring—take a look at our open positions.

Life at BrightRoll Video Series: Spotlight on Engineering

BrightRoll engineers work on projects to address some of the the most interesting and complex challenges in video advertising. Our team has built solutions for the company’s low-latency ad serving platform, which processes tens of thousands of requests per second and billions of events per day through a customizable interface engineered for programmatic buying — and that’s just the beginning. Watch the video below to get a better sense of our culture and what it’s like to be an engineer at BrightRoll.

Join our engineering department and build the next ad tech innovation. Take a look at our open positions and show us how you roll.

Introducing the Life at BrightRoll Video Series

BrightRoll recognizes that a strong and positive culture is fundamental to a company’s success. Working at BrightRoll means you’ll be surrounded by smart, passionate, driven, creative and fun-loving people — people who care about inspiring their colleagues and want to make a real impact through their work. If that inspires you, watch the video below to learn more about the company’s values and just how awesome it is to work at BrightRoll.

Convinced that BrightRoll is one of the best places to work ever? Take a look at our open positions and show us how you roll.

TechWomen Selects Three BrightRoll Leaders for Mentor Program

We’re excited to share that three lucky individuals from BrightRoll have been selected as mentors for the Institute of International Education’s TechWomen program.

TechWomen is an initiative of the U.S. Department of State that empowers, connects, and supports the next generation of women leaders from Africa and the Middle East in science, technology, engineering and mathematics (STEM). Evan Ryan, Assistant Secretary of State for Educational and Cultural Affairs, points to TechWomen as “one of the U.S. government’s flagship public diplomacy programs aimed at harnessing the creative talent of women to support economic growth and stability in their countries by giving them firsthand insight into America’s tech industry and access to the women that are so integral to the success of Silicon Valley.”

BrightRoll is a strong advocate for women in technology and we’re thrilled that three of our employees will be actively involved in the program. From a competitive pool of more than 1,400 applicants across 16 countries, only 78 were selected to be TechWomen mentors. Mentors from BrightRoll include: Shira Kates with a mentee from Kenya, Marie Carter with a mentee from Sierra Leone and Emily Hancock with a mentee from Palestine. Shira, Marie and Emily will provide their mentees with the experience and guidance needed to advance their careers and pursue their dreams.

Announcing the BrightRoll Video Summit in New York | Oct. 1

More than 550 brand marketers, agencies, publishers and technology companies will be part of the industry’s premiere programmatic video advertising event.

The fall BrightRoll Video Summit will be hosted at Gotham Hall during Ad Week in New York, Wednesday, October 1. This invitation-only event showcases the latest programmatic technologies and collaborative solutions for digital video buyers and sellers. Together with industry leaders, the event will take an in-depth look at how programmatic technologies are driving massive change in an ever-evolving digital video landscape.

Visit the BrightRoll Video Summit website for more details.

On-time and in-budget campaign delivery with real-time pacing

Campaign success is dependent on a number of factors — campaign delivery within budget being one critical factor. Our platform minimizes waste and delivers superior performance for advertisers through advanced technology that enables faster and smarter decisions.

Real-time pacing for campaigns ensures the right number of impressions are delivered at the right time. During campaign set up, BrightRoll console customers can select the following pacing options:

Realtime Pacing

The BrightRoll platform measures and processes massive amounts of data efficiently, which allows us to provide our customers with insights about inventory and campaign performance to drive results. Powered by fast, highly scalable and low latency infrastructure, our technology empowers advertisers with campaign data and insights continuously for immediate actions. Not only that, with web and mobile targeting and the ability to frequency cap, the BrightRoll platform ensures minimal waste on any screen which translates to better results for our customers.

Check out more about the suite of features transforming programmatic buying on the BrightRoll console.

Maximize campaign performance with viewability data from MRC-accredited Moat, now on the BrightRoll platform

The next milestone for video viewability is here. The Media Rating Council (MRC) has lifted its viewable impression advisory for video advertising. What does that mean and how does it impact the video ad world? Advertisers and publishers can now buy and sell ad inventory based on viewability metrics for digital video advertising. This means brands can plan campaigns based on the viewability rate across sites and pay for ads that are actually seen by users.

BrightRoll is the first programmatic video ad platform to integrate an independent MRC-accredited viewability measurement partner. With viewability data from Moat available via the console, BrightRoll is the only platform in the industry to provide end-to-end viewability solutions. This provides customers with confidence that their video ads are delivered in-view:

  • Maximized campaign viewability: Robust product suite that maximizes the opportunity for ads to be seen resulting in more efficient ad spend and ROI.

  • Unbiased, independent, MRC-accredited data: BrightRoll believes that viewability is best measured by independent MRC-accredited partners such as Moat whose revenue is not tied to media spending.

  • VPAID and iframe compatibility: The integration with Moat enables BrightRoll to collect viewability data across the full universe of ad formats including those served on iframes.

  • Based on platform-wide data: Customers can make inventory decisions based on highly reliable viewability performance data collected across campaigns on the BrightRoll platform. Instead of sample data-based estimates, this high quality data enables better campaign planning and performance.

  • All customers, all campaigns, no cost: BrightRoll’s viewability suite is available to all customers, without any fees or markup. 

To learn more, download Viewability Measurement for Video: An Industry Overview, a comprehensive whitepaper that provides compelling research and insights including measurement benchmarks for publishers, sites and player sizes.

Check out more about the BrightRoll console and the suite of features transforming programmatic buying.

BrightRoll Joins clypd in Taking First Step Toward Programmatic TV

Last week, clypd announced the industry’s first Application Programming Interface (API) for programmatic television advertising. The API marks a milestone in the landscape of television advertising towards bringing an automated, data-driven solution to the way television advertising is bought and sold, and BrightRoll is on board. Through this collaboration with clypd, BrightRoll will integrate linear and set-top-box VOD capabilities into the BrightRoll platform allowing clients to buy inventory from television providers like Cox, DISH and others. The API will allow for the automation of the full campaign workflow, from planning and targeting to execution, delivery, and reporting. Further details regarding the announcement can be found in the press release from clypd or in this article from ADWEEK, which features a quote from our VP of Business Development, Brent Horowitz: “The world of TV and digital advertising are colliding and major players in programmatic video are investing in technology to enable cross-screen execution—but there’s still a long way to go before standards, workflow and measurement allow buyers and sellers to transact across screens.”

We believe the power of video transcends screens and it will soon be table stakes for any major platform in the video advertising world to allow buyers and sellers to transact against inventory across screens, including traditional linear TV. BrightRoll is taking a leadership role to align digital and TV advertising in order to make linear TV inventory easy to buy, deliver and measure across all video ad campaigns. To reach this goal, BrightRoll is collaborating with a number of key companies and organizations across the broader ecosystem, including the IAB, SCTE, CIMM and others.

Creative Shares Spotlight with Data and Programmatic at Cannes 2014

Martin Sorrell summarized it perfectly when he pointed out that ‘Mad Men’s’ Don Draper would be perplexed by today’s advertising world and its shift in focus towards “Math Men” and data-driven advertising. Speaking ahead of Cannes Lions 2014, Sorrell said the emergence of programmatic was now materially impacting the annual advertising jamboree – pointing out that Cannes now had award categories for data and data visualisation. To this point Sorrell stated, “This balance of Mad Men and Math Men, of art and science, left brain, right brain is really very important and we have to understand it.”

Sorrell’s comments have been made clear over the duration of Cannes Lions 2014, as debate, argument and revelations around programmatic and automation has been one of the dominant themes of a festival that is usually synonymous with creativity. While Cannes 2014 hosted a number of dedicated sessions on programmatic, it has been noteworthy that the subject matter has reared its head in plenty of others, as eager marketers and media executives look to plunder the latest insight by questioning session speakers on their automation strategy. Even outside of the Palais, the chat has been about programmatic on La Croisette on the way to the Carlton hotel.

So what have been the key themes and where is the debate heading? The festival has revealed that programmatic has flourished well beyond its digital display and video routes, and is now extending its wings into TV and other media. This was evidenced by digital advertising specialist Rocket Fuel, who hosted a session in which its president Richard Frankel shined light on how agencies are using programmatic platforms to complete TV buys. If this wasn’t enough, Frankel also wowed the Cannes audience by revealing how big-ticket advertisers like BMW and Lufthansa are using artificial intelligence to automate and optimize web, mobile and social campaigns.

What Cannes has showed is that there is no longer a debate about the impact and influence of programmatic: it is big, highly influential and is going to get bigger; the debate is now about what slice of advertising pie programmatic will make up. While many see traditional brand advertising working hand-in-glove with automated means of buying advertising, there still remains debate around the virtues of each.

Johah Peretti, Buzzfeed chief executive, expressed this debate in a session hosted by media agency Mindshare and presented by Marketing Week editor Ruth Mortimer. Peretti explained, “We are in the business of brand advertising primarily, so when search and programmatic say they have high measurability, mostly what they are doing is finding people who are already going to buy a product and capture the last click to take credit for it.”

Debate is good, and let’s hope it continues, as that is how advertising models develop and improve. Meanwhile, coinciding with Cannes Lions 2014, ISBA made an announcement underscoring the importance of automated trading. From September this year, the advertising trade body will provide Real Time Advertising (RTA) courses for its members. This confirms what many have known for some time: knowledge of the area is now a prerequisite working in the industry.

-Andy Mitchell, Managing Director, BrightRoll Europe

BrightRoll Ranks #27: CNBC Disruptor 50

BrightRoll is excited to share that we have been named number 27 on CNBC’s second annual Tech Disruptors List, which highlights the 50 most disruptive innovators in 2014. BrightRoll was nominated and chosen from over 500 companies around the world to be recognized this year. Our company appears alongside an impressive roster of innovative companies, including SpaceX, Uber and Pinterest, among others.

The featured private companies are deemed remarkable by CNBC for having identified an unexploited niche in the market and rushed to fill it, all the while pushing the boundaries of the status quo. In the process, listed companies have built ecosystems for new products and services and turned traditional sectors upside down. We are incredibly proud to have our innovations recognized by CNBC and congratulations to the rest of the disruptors who made this year’s list.