On October 29, decision makers, influencers, thought leaders, and innovators came together at the second annual BrightRoll Video Summit in Toronto. Over a series of panels, presentations, and fireside chats, attendees and speakers reflected on and assessed programmatic advertising and the digital video advertising space. Watch the highlights below.
The event was opened in true BRVS tradition by BrightRoll CEO and founder Tod Sacerdoti. His keynote gave audiences insight into the explosive growth and demand experienced by the company and the video ad ecosystem, focusing on the Canadian market. “In September 2011, we reached a milestone of two billion ad requests per month. A couple of weeks ago, we reached two billion ad requests in a single day,” he told the audience. “In Canada alone, we’ve seen a 300% increase in video ad requests. I think this gives us a little bit of a perspective on of how far the programmatic video ad industry has come in a relatively short period of time.” For more on Tod’s outlook for programmatic, watch the video here.
- The Programmatic Playbook: The Agency Perspective
Jeff Thibodeau, SVP of digital media at the Starcom MediaVest Group (SMG) Canada shared his perspective with Tim Avila, SVP of marketing operations at BrightRoll. Jeff explained his own definition of ‘programmatic’ and (more importantly), what makes for ‘good programmatic.’ Watch this video session to learn how and why SMG Canada is consolidating their digital video buys to a single programmatic platform.
- The Programmatic Playbook: The Premium Publisher Perspective
Shifting lanes to the seller’s perspective, this dynamic panel discussed the reasons premium publishers are adopting programmatic selling. Until recently, programmatic was only used for unsold inventory. Watch this video session led by Clare Dunnett, senior director of publisher development at BrightRoll, to learn why programmatic represents a much bigger opportunity for growth in the long term.
- Following the Consumer: How Mobile Behavior is Driving Digital Video Growth
How are people consuming video? How is it changing across screens and what actions do marketers and agencies take to address these evolving behaviors? Guy Yalif, VP of global marketing at BrightRoll, discussed answers to these questions and more with Brent Bernie, president of comScore Canada and Rob Young, SVP of media planning services, PhD Canada. Watch the video here.
- Presentation: Is This the Watershed Moment for Digital Video?
Presented by Chris Williams, president of IAB Canada, this session focused on insights from a usage study of Canadian consumers on various media formats. The talk also covered the growth of digital, especially mobile. Watch the presentation here.
- Presentation & Discussion: How Mobile Video Advertising Strengthens TV Media Investments
BrightRoll commissioned a study with Nielsen to better understand the incremental value of combining mobile video with TV advertising. Thomas Eaton, Nielsen’s VP of platforms, and Lanae Weir, BrightRoll’s senior director and head of Research, discussed key findings. The study indicates that mobile complemented with TV buys can indeed result in increased audience reach at lower costs. Watch the presentation and discussion.
- The Programmatic Playbook: The Advertiser Perspective
The event’s third angle was provided by Kellogg, an advertiser on the BrightRoll Platform. Gayle Smilanich, Kellogg’s senior manager for North America, sat down with Charlie Whittingham, BrightRoll’s SVP of platform solutions,to explain Kellogg’s use of programmatic advertising, and their motivation for doing so. Watch this video session here.