The “Driven By Data” Series: Why Digital Video Advertisers Should Measure Brand Lift

Katrina De JesusKatrina De Jesus is a market research analyst on the BrightRoll research team. She enjoys rugby, scrapbooking, and studying cross-platform trends among audiences.

brand lift

Today, we don’t need to persuade marketers that metrics are important. It’s a given: if you want to know whether your ads are working, you’ve got to measure your results. But what are the right metrics to measure, and when?

Measuring brand lift answers some of the biggest questions marketers have: Are my ads influencing consumer behavior? Are they influencing sales? And if so, how much? Read more…

Buying Digital Video Ads? How to Staff Your Dream Team

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

programmatic dream team

In the digital advertising world, conversations about technology tend to focus on just that — technology. Research reports, industry keynotes, and Twitter feeds promise that new developments will make ad buying easier, cheaper, and more effective. But great technology, while absolutely crucial, can’t deliver on those promises without the right people. Read more…

How to Build Your Company’s Talent Community

Bea Dominguez is the Talent Community Manager at BrightRoll. She is a storyteller, community builder and technology enthusiast. Bea builds programs that inspire, educate and empower software engineers. Sometimes wishing she was an engineer herself, she works hard to increase diversity in technology and change the male to female ratio in STEM careers and education.

talent community

Talent is at the heart of every successful company. Prioritizing talent strategies around recruiting, empowering, and developing key employees helps companies succeed. But attracting top talent is not easy.

Much has been written of late about the “future of recruiting.” Phrases like “talent brand,” “social recruiting” and “talent community” dominate the conversation. Today, talent professionals recognize that rapidly growing companies need more than job postings to attract top talent. Read more…

Ask an Agency: New Findings from BrightRoll’s 2015 Survey

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

Key Findings BrightRoll 2015 Agency Survey

Every year, the BrightRoll research team surveys the world’s premier media agencies. We ask questions about budget allocation, deal negotiation, success metrics, and more. Our goal? To identify insights and trends in digital video advertising to share with the industry.

While our survey pool is limited to agencies, parties across the buy- and sell-side can learn from our results. Last week, BrightRoll released the key findings from our 4th annual US Agency Survey. Read more…

Why BrightRoll’s Engineering Team Chose CanJS

Alison Bellach SondereggerAlison Sonderegger is an Engineering Manager at BrightRoll. She has spent 15 years working as a generalist across various technology industries. She is passionate about hiring for diversity and supporting women in STEM, as well as managing with transparency and cultivating morale within engineering teams.

writing code

As an engineering manager at BrightRoll, I head up one of the two teams located in our Palo Alto office. My team uses CanJS as our JavaScript framework, which has helped us design the BrightRoll DSP, one of the most powerful applications used by media teams in digital advertising.

So why did we choose CanJS? Read more…

Get More Value From Your Data by Connecting a DMP and DSP

Micha HershmanMicha Hershman is Director of Content Marketing, Strategy and Development at BrightRoll. He's passionate about data-driven marketing, strategic planning, and ice cream.

data-key

Advertisers have access to valuable customer data — both on and offline. This is often referred to as “first-party data.” But even the savviest advertisers struggle to get the most of this rich information. How can you do better?

One solution is to collect your data on a DMP (Data Management Platform), couple it with a DSP (Demand Side Platform) and use the power of programmatic video advertising to precisely target your customers. Read more…

February Round-Up: Why 2015 is (Not) the Year of Mobile

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

mobile couple

2012 was the year of mobile. Experts, analysts, and bloggers announced that mobile advertising’s significance had finally been acknowledged, and predicted that advertisers and publishers would unleash mobile’s full potential that year.

But then, in 2013, a funny thing happened: it was the year of mobile again. Read more…

Attention Premium Publishers: 5 Reasons to Get Excited About Private Marketplaces

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

excited about private marketplaces

Private marketplaces aren’t easy to discuss. Bring them up in conversation, and you may get stuck on the definition alone. That’s because they’re a relatively new mechanism, vary widely from one organization to the next, and only make sense in the context of programmatic buying — a whole ‘nother can of conversational worms. Read more…

Why Use a Video Ad Platform?

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

Why Use a Programmatic Video Platform

It’s a great time to be in video advertising. The technology landscape is evolving at near-dizzying speeds, and new ways to reach consumers are discovered every day.  Programmatic technology has emerged as a powerful way for advertisers to automate and optimize their ads. (Still not sure what programmatic is? Check out this post).

So why use a programmatic platform to grow your business? Our new graphic breaks down the most important points.

Read more…

What Hiring and Airport Security Lines Have in Common

Erin Wilson is the Head of Talent Engineering at BrightRoll. A proud husband and father, Erin and his team are building BrightRoll one interaction at a time.

hiring airport security

I bet you’ve never compared your hiring process to an airport security line, but they may be more alike than you know. First of all, you probably dedicate time to sharing (possibly complaining) about your experiences with TSA. In the same way, you can bet candidates are taking note of your company’s hiring pitfalls. In both cases, the more unpleasant the process, the more people share.

Now I know many people have unhappy associations with airport security — and with job interviews. The good news is neither experience needs to be negative. Read more…