Driven by Data: Why You Should Get Personal with Millennials

Natalie YadegarNatalie Yadegar is a market research analyst on the BrightRoll research team. She enjoys traveling and exploring other cultures, singing and playing guitar, and learning about how diverse audiences consume media. She is a student always.

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Millennials, the generation born between 1980 and 1995, connect with the world through digital devices. We’re constantly using them, and we hop quickly from one device to the next. According to a recent study, Millennials have access to an average of 7.1 devices, and 55% claim they watch video on multiple screens every day. Read more…

3 Things We Brought Home from TechWomen Tunisia

Marie CarterMarie is a Technical Support Engineer at BrightRoll. She served as a TechWomen Professional Mentor in 2014 and attended the 2015 TechWomen Delegation trip to Tunisia. Marie is thrilled to combine her passions for new technologies and inter-cultural communication to support women across the globe.

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Last August, myself and two other BrightRollers were selected for a very exciting opportunity: mentoring emerging women leaders through a program called TechWomen. Six months later, I traveled with a fellow mentor and our company sponsor to the 2015 TechWomen Delegation trip to Tunisia. Though our trip was cut short due to tragic circumstances, we came home inspired and impassioned. Read more…

How to Get the Right Video Inventory for the Best Price

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

shutterstock_134305733_SMProgrammatic video uses complex technology, but it shouldn’t be complicated to understand. Long story short: using a demand side platform (DSP), you can automate the buying of digital video inventory. But automating your ad buying does not mean you’ll want to “set it and forget it.” As an ad buyer, you’ll still want transparency into how your DSP works, and control over factors like audience, inventory, and pricing. Read more…

SSL Compliant Creatives: How to Reach Your Audience Safely

Janet HuynhJanet Huynh is a Global Product Marketer at BrightRoll, focused on the publisher side of the business. Janet is insatiably curious about food, travel, and adventure. She believes that not all who wander are lost.

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If you’re like most people, you use the internet every day. Hopefully, you’re careful about where you click. Before you click on a link, for example, you might ask yourself a series of security questions. “Who sent me the link?”, “Does the link look legitimate?”, “Why are they collecting my personal information?” Read more…

How to Reach Your Audience with Programmatic Video

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

Transparency_Audience_SMIf you’re running digital video campaigns, your success is based on reaching the right audience. As more and more ad buyers are finding, programmatic video can help that happen. This technology optimizes the buying process, and should give you access to the right inventory for your audience, so you can reach them wherever they are.

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April Round-Up: The Best April Fool’s Videos

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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Every year, companies compete for different kinds of glory in the April Fool’s arena. They hope to stand out in a growing competitive field on one of the oddest days in digital advertising. April Fool’s gags are a part of the fabric of the internet now, to the point where consumers are expecting companies to make up ludicrous products or announce unreasonable changes to their businesses. Sometimes, these jokes get a chuckle (maybe a guffaw, here and there,) and sometimes they fall flat. Either way, it’s an interesting time for advertisers, who get to flex their creative muscles in an unusual way.

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How to Measure Mobile Video: Audience, Survey, and Behavior

Sable MiSable Mi is the Senior Director of Research and Strategic Planning at BrightRoll, leading BrightRoll's agency research team. She is heavily involved in new research product development, with a focus on mobile and cross-platform measurement.

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If you accidentally left the house without your phone, would you go back and get it? Personally, I can’t function without that screen in my palm. When I see someone crossing the street, eyes glued to their mobile phone, I recall Marshall McLuhan’s claim that “media is an extension of man.” For most of us, mobile phones have become extensions of our beings.

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The 4 Stages of Video Ad Campaign Execution

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

4 stages of video ad campaign execution

Are you running programmatic video campaigns? Or interested in trying them? To buy video inventory programmatically, you’ll use a DSP (demand side platform) to manage, optimize, and report on your campaigns. But before you can dive into programmatic buying, you need to understand the key stages of video ad campaign execution. Read more…

5 Things You Can’t Miss at BrightRoll Video Summit

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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On April 30th, major players from across the digital video advertising landscape will gather in New York for the BrightRoll Video Summit, where several industry leaders will speak on the state and future of programmatic video, mobile video advertising, inventory quality, and more.

Here are 5 things that you can’t miss at BrightRoll’s Video Summit. Make sure to arrive in time to take advantage of the early-morning networking breakfast!

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Why Programmatic Technology Won’t Kill Relationships

Brad PiggottBrad Piggott is VP of BrightRoll's Platform Solutions group in North America, focused on agency DSP utilization and adoption. In his 7 years at BrightRoll, Brad has evangelized a cross-platform, data-centric approach to addressing agency and brand needs.

programmatic video relationshipsAt its core, programmatic buying depends on strong, human relationships. This may seem counter-intuitive but, as I’ll explain in this blog post, it’s true. Recently, I’ve read several articles stating that any individual working in the adtech/media selling ecosystem must adapt or be banished. I don’t disagree. I do disagree that relationships will lose importance in this new era. Read more…