How Proficient Marketplaces Can Help DSPs Make the Most of Programmatic

Gabe ThomasGabe Thomas manages 3rd-party data targeting at BrightRoll, and loves talking about audience segments, DMPs, and all things data-related.

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Cultivating good business relationships is at the heart of advertising. It’s tempting to say that things have changed with the advent of a new universe of advertising — digital, and programmatic — but that’s not the case. In March, BrightRoll’s own Brad Piggott penned a post that laid out the importance of business relationships in no uncertain terms. Knowing that relationships are important only gets you so far, however. As a demand side platform (DSP), what should you look for in a marketplace?

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Selling Mobile Video? 3 Blockers and 3 Tips for DSPs

Drew TrombleyDrew Trombley is a Demand Partnerships Manager at BrightRoll, enabling Demand Side Platforms (DSPs) to leverage advanced programmatic video to drive digital video growth across PC, Mobile, Tablet, and Connected TV.

mobile video dsp

Advertisers are spending more and more on mobile video. We already know that video leverages the powers of sight, sound, and motion to help brands connect with buyers. And as we’ve previously written on the blog, mobile video comes with big benefits — ever-connected users, high levels of engagement, and fast-growing audiences, to name a few. Read more…

June Round-Up: Programmatic at Cannes, TV, and Mobile

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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As the month of June comes to a close and we feel the slightly-too-warm touch of the sun in San Francisco, we pause to take stock of the programmatic world. So what’s the scuttle? The industry’s been abuzz about several topics, and coming out of Cannes, programmatic video has been on everyone’s minds. Read more…

Programmatic Video: Win With the Right KPIs

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

Cars_2_SMWe recently used our newest case study with an online auto dealer to discuss programmatic video strategy. There are many moving parts in a programmatic video campaign, all of which must work in tandem toward your goals. Measuring how these pieces of a campaign contribute toward your campaign relies on choosing the right key performance indicators — or KPIs.

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Programmatic in Digital and TV: One is Not Like the Other

Jason BurkeJason Burke is VP, Product for clypd, a Boston-based startup building an advertising technology platform exclusively for the TV industry and designed to empower media companies with actionable sales tools. Jason is based in Boston and has degrees in Computer Science and Engineering Psychology from Tufts University.

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As a marathoner, I enjoy hearing the tales of others that also take the 26.2 mile challenge but often those “marathon” stories describe one’s latest 5K fun run. Certainly a 5K road race is challenging, but running one doesn’t make you a marathoner. Read more…

BrightRoll Takes Home Second CODiE Award

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

codie awardWe don’t usually toot our own horn on the BrightRoll Blog, but this one was too exciting to keep to ourselves. Last week, BrightRoll was honored with the 2015 SIIA CODiE Awards for Best Advertising/Campaign Management Platform. This award recognizes our demand side platform, aka the BrightRoll DSP. Pretty great, right? Read more…

The Programmatic KPI Conundrum: Your Client Walks into a Bar……

Brad PiggottBrad Piggott is VP of BrightRoll's Platform Solutions group in North America, focused on agency DSP utilization and adoption. In his 7 years at BrightRoll, Brad has evangelized a cross-platform, data-centric approach to addressing agency and brand needs.

client kpi conundrum

It’s a fact of life: everything is subject to change. Programmatic video advertising is no exception — strategies are vetoed mid-execution, creatives are withdrawn mid-campaign. Even KPIs (key performance indicators) are subject to revision. If you’re an agency working with brands, one of your toughest jobs is managing expectations with those clients. Read more…

Why Video Advertisers Should “Get in the Game”

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

mobile gaming

It’s likely that you’ve seen them by now. Maybe you saw them at an airport while you watched TV. Maybe you were visiting your go-to news site, and they played as pre-roll. You definitely saw them during the Super Bowl. I’m talking, of course, about ads for smartphone games. Read more…

VIDEO! Best Practices for Mobile Video Ads

Emily Del GrecoEmily Del Greco oversees all programmatic ad sales for Adelphic, providing clients with expertise gained from more than 10 years’ experience in digital and programmatic sales and trading. Emily spent nearly 8 years at Google, holding roles as Global Head of Commercialization, Global Display Audience Manage, and Head of Trading Desk.

mobile video best practices

There’s no denying that video is a powerful marketing tool. According to a new survey by the Interactive Advertising Bureau, half of US respondents said that they’re watching more video on mobile devices than they were a year ago. Read more..

9 Essential KPIs for Mobile Video

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

mobile video kpis

Spending on mobile video ads will grow more than 70% this year — to $2.62 billion by the end of 2015. According to new data from eMarketer, that will account for more than a third of all digital video spend. And by 2019, we should expect mobile to account for the vast majority (72%) of all video spend. To make the most of this shift, advertisers need to learn how to set goals for mobile video, and to measure their success. Read more…