SSL Compliant Creatives: How to Reach Your Audience Safely

Janet HuynhJanet Huynh is a Global Product Marketer at BrightRoll, focused on the publisher side of the business. Janet is insatiably curious about food, travel, and adventure. She believes that not all who wander are lost.

safety first

If you’re like most people, you use the internet every day. Hopefully, you’re careful about where you click. Before you click on a link, for example, you might ask yourself a series of security questions. “Who sent me the link?”, “Does the link look legitimate?”, “Why are they collecting my personal information?” Read more…

How to Reach Your Audience with Programmatic Video

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

Transparency_Audience_SMIf you’re running digital video campaigns, your success is based on reaching the right audience. As more and more ad buyers are finding, programmatic video can help that happen. This technology optimizes the buying process, and should give you access to the right inventory for your audience, so you can reach them wherever they are.

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April Round-Up: The Best April Fool’s Videos

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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Every year, companies compete for different kinds of glory in the April Fool’s arena. They hope to stand out in a growing competitive field on one of the oddest days in digital advertising. April Fool’s gags are a part of the fabric of the internet now, to the point where consumers are expecting companies to make up ludicrous products or announce unreasonable changes to their businesses. Sometimes, these jokes get a chuckle (maybe a guffaw, here and there,) and sometimes they fall flat. Either way, it’s an interesting time for advertisers, who get to flex their creative muscles in an unusual way.

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How to Measure Mobile Video: Audience, Survey, and Behavior

Sable MiSable Mi is the Senior Director of Research and Strategic Planning at BrightRoll, leading BrightRoll's agency research team. She is heavily involved in new research product development, with a focus on mobile and cross-platform measurement.

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If you accidentally left the house without your phone, would you go back and get it? Personally, I can’t function without that screen in my palm. When I see someone crossing the street, eyes glued to their mobile phone, I recall Marshall McLuhan’s claim that “media is an extension of man.” For most of us, mobile phones have become extensions of our beings.

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The 4 Stages of Video Ad Campaign Execution

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

4 stages of video ad campaign execution

Are you running programmatic video campaigns? Or interested in trying them? To buy video inventory programmatically, you’ll use a DSP (demand side platform) to manage, optimize, and report on your campaigns. But before you can dive into programmatic buying, you need to understand the key stages of video ad campaign execution. Read more…

5 Things You Can’t Miss at BrightRoll Video Summit

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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On April 30th, major players from across the digital video advertising landscape will gather in New York for the BrightRoll Video Summit, where several industry leaders will speak on the state and future of programmatic video, mobile video advertising, inventory quality, and more.

Here are 5 things that you can’t miss at BrightRoll’s Video Summit. Make sure to arrive in time to take advantage of the early-morning networking breakfast!

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Why Programmatic Technology Won’t Kill Relationships

Brad PiggottBrad Piggott is VP of BrightRoll's Platform Solutions group in North America, focused on agency DSP utilization and adoption. In his 7 years at BrightRoll, Brad has evangelized a cross-platform, data-centric approach to addressing agency and brand needs.

programmatic video relationshipsAt its core, programmatic buying depends on strong, human relationships. This may seem counter-intuitive but, as I’ll explain in this blog post, it’s true. Recently, I’ve read several articles stating that any individual working in the adtech/media selling ecosystem must adapt or be banished. I don’t disagree. I do disagree that relationships will lose importance in this new era. Read more…

What the MRAID Video Addendum Means for Mobile Video

BrightRoll is the leader in programmatic video solutions. We power digital video advertising for the world’s largest brands, including 87 of the top 100 US advertisers and 18 of the top 20 advertising technology companies.

MRAID mobile video

Today, the IAB announced the release of the MRAID Video Addendum. This addendum, which specifically addresses in-app mobile video advertising, covers an aspect of the industry that’s been overlooked by existing standards. Read more…

March Round-Up: It’s All About the Madness

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

March Madness

March Madness™ — one of the most-watched sporting events in the US — will swing into the Elite Eight™ this weekend. Throughout the month, digital video advertisers will also face off, fighting to ensure they reach their target audience, and stand out from the growing crowd. Read more…

What You Need to Know About Online GRP: 2015 Update!

Sable MiSable Mi is the Senior Director of Research and Strategic Planning at BrightRoll, leading BrightRoll's agency research team. She is heavily involved in new research product development, with a focus on mobile and cross-platform measurement.

measuring online GRP

Almost two years ago, BrightRoll published a whitepaper about online GRP (or iGRP). In this industry a lot can happen in two years, and exciting new developments have certainly taken place. To help you stay up-to-date on this interesting topic, we’ve decided to revisit the subject. Read more…