Webinar: Programmatic Ad Buying, Your Map to Success

April 6, 2016 Anthony Rallo

Anthony Rallo leads the programmatic efforts for key industries at Yahoo and is never too far from a gadget or two. Wearing his geek badge with pride, you'll hear him get into debates over the future of streaming services and the rapid shift to automation in the ad industry (thanks in part, to his previous work with Procter & Gamble). If he's not running around Brooklyn with his family or leading volunteers with City Harvest you might want to check the mountains in Wasatch under the lightest snow on earth. Follow him on twitter: @anthonyrallo.

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Programmatic is on almost every marketer’s mind these days, but how many fully understand it? Watch our webinar below to learn how to effectively integrate programmatic buying in your digital campaigns.

How to Become a Cross-Device Expert

April 4, 2016 Elan Samuel

Elan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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Advertisers around the globe are constantly thinking about ways to improve their digital campaigns. This year, the flavor of choice for campaign improvement is in cross-device targeting and attribution. And it’s more than a fad; cross-device advertising represents the future of digital advertising, especially in programmatic, where efficiency of targeting and scale make huge differences in ad campaigns every day.

March Round-Up: Truths, Lies, and Native Advertising

March 31, 2016 Elan Samuel

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Spring is here, and online marketers everywhere are cleaning up their campaigns to be more efficient and successful. We took our broom to the web and swept up a number of great articles published this month that can help you better understand the myths, realities, challenges, and opportunities of programmatic advertising in all its various forms, especially native. Let’s get started:

VAST vs. VPAID: As Simple as VHS vs. DVD

March 29, 2016 Tony Ouk

Tony Ouk received his MBA from Massachusetts Institute of Technology (MIT) and completed his undergraduate studies at the University of California, Berkeley. Tony has worked in the fields of investment banking, technology, marketing, and financial services. In his spare time, you can often find Tony in the kitchen cooking a large meal for friends and family.

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VAST and VPAID sound complicated, but we can make it easier to understand using a similar situation from the past. It was watching a movie at home. I’m going to date myself here, but I actually remember when VHS first arrived, and we started to watch movies at home. You might not remember, but when the technology first came out, there were two competing formats: VHS and Beta. A Beta cassette didn’t look anything like a VHS cassette. It was smaller, and one of the holes was completely covered up.

Strong Partnerships: The Best Defense Against Fraud

March 28, 2016 Lara Franklin

Lara Franklin manages platform, exchange and publisher marketing for BrightRoll. An adtech industry veteran, she eats, breathes and lives programmatic advertising.

TurnBlog All relationships require clear communication—a fact that is doubly true in business, and certainly among DSPs and exchanges. Data sharing, regular reporting, and face-to-face conversations are critical components of an effective ad tech relationship, and key to meeting client expectations. But they also serve an important role in the fight against ad fraud and non-human traffic.

BrightRoll Exchange and Turn have worked together since 2006, and have ramped up joint efforts to monitor and eliminate ad fraud, as inventory quality has become an area of increased focus in digital advertising.

You can read more about our combined efforts to make ad fraud a thing of the past on the Turn blog. To learn more about the high-quality, low-fraud inventory available on BrightRoll Exchange, get in touch.

Native is One Step Closer to the Holy Grail

March 17, 2016 Tony Ouk

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When was the last time you went to see a movie at a theater? You buy your bag of popcorn, your large cup of soda, find your seats, and settle in. The lights dim and the movie experience begins. But what you first see isn’t the actual movie. Instead, you are shown a string of movie trailers. You laugh at some, roll your eyes at others, and think to yourself “I have to see that when it comes out” at the best ones. It all seems like part of the movie watching experience, but how many of you realized you’ve just been shown an ad? These movie trailers are meant to create awareness for these movies and generate demand for seeing them when they come out.

Native Video, Now on the BrightRoll DSP

March 7, 2016 Kyle Flick

Kyle Flick is a marketing manager for programmatic ad technologies at Yahoo.

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Yahoo is a leader in native advertising, and we have seen the success of native ads on Yahoo sites first-hand for performance and brand advertisers alike. We are excited to combine the power and efficiency of programmatic with the impact of native ads by bringing native to users of the BrightRoll DSP. On the BrightRoll DSP, advertisers can now purchase premium native video placements on Yahoo properties, and native display on third-party exchanges.

The Explosive Growth of Native Advertising

March 2, 2016 Yannis Dosios

Yannis Dosios is VP of Platform and Exchange at Yahoo.

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Recently on the BrightRoll blog, we’ve given an overview of native advertising and an introduction to OpenRTB 2.3, through which buyers plugged into the BrightRoll Exchange can access native inventory. Earlier in February, we hosted the Mobile Developers Conference in San Francisco, where we presented that native advertising, particularly in-app placements, has seen explosive growth. The presentation was focused on the general state of native advertising, specifically with regard to third-party mobile apps who have integrated advertising demand from Yahoo Gemini—Yahoo’s marketplace for search and native advertising.

The Tech and Benefits of Header Bidding

March 1, 2016 Elan Samuel

Header bidding is a technology that levels the playing field for publishers and buyers. Several blogs have touched on the subject of header bidding over the last few months, covering the topic from the technical to the practical. Here, we will provide a technical overview of header bidding, and a discussion of its benefits for publishers and advertisers.

February Roundup: Overcoming Your Programmatic Fears

February 29, 2016 BrightRoll

Of all the things that come around every four years (e.g., U.S. presidential elections, Olympics), today’s Leap Day is by far the least controversial. But if it gives poor February an extra day to feel a little more like its peers, we’ll take it. Plus, it gives us more thoughtful and informative articles on programmatic advertising from which to choose for our monthly roundup: