For brands and advertisers, the need for audience and viewability data is a no-brainer. Media buyers want the assurance that their ads reach the right people in an impactful way. But what about publishers?
In September, Apple released the newest update for their mobile devices, iOS9, amid some controversy. Users who install the update are able to install ad blocking software on their mobile devices. The update sparked a question across the web: what to do about ad blocking? We even threw our hat into the ring.
In the digital ad space, metrics make you or break you. There’s no shortage of factors for ad buyers to measure — the challenge is in measuring what matters most. That’s where key performance indicators, or KPIs, come in. The wrong KPIs can give you misleading or irrelevant information; the right KPIs will make the success of your campaigns clear. Read more…
If an ad shows on a website, and no one is around to see it, does it make an impression?
Obviously not. As an ad buyer, you want total confidence that your ads are being seen. As a publisher, you want to ensure that the inventory you sell is high-quality and completely fraud-free. That’s why standards and measurement methods for ad viewability exist.
The internet is home to an incredible variety of eclectic communities. People with similar interests congregate around niche websites, especially when those sites provide a space for users to interact socially with a vibrant, dedicated group of like-minded individuals. For advertisers, these niche websites can represent an engagement goldmine.
The best advertising exchanges aren’t “vendors” — they’re partners. You might start buying with an exchange solely for access to inventory, but other factors will affect your success — an exchange’s expertise in your industry, their deep understanding of your business needs, and a shared investment in reaching your goals. Read more…
We’re excited to introduce the “new” BrightRoll: as of today, BrightRoll has become Yahoo’s unified brand for programmatic advertising technology. Combining best-in-class solutions for video, display, and native, we’ve built an open, media-agnostic suite of programmatic buying and selling tools. Our goal? To simplify our ad tech offerings and help you grow your business by connecting with consumers across all ad formats and devices. Read more…
Advertising Week 2015 kicks off in New York on September 28th, celebrating its 12th year of hosting inspiring and engaging events on the world of advertising. We combed through the list of almost 250 seminars and workshops at this year’s event, and hand-selected the events that digital advertisers and publishers can’t miss. Read about the events we’re most excited about below, and stay tuned for our recap of the event next week.
In the beginning was the banner ad and for a time, it was good.
Then, in the late ’90s, came popup ads. For a while, things were still manageable. But the popups drove some enterprising programmers to design the first popup blockers. The first browser to adopt popup blocking technology was Opera, and since then every major web browser has activated some form of popup blocker. Popups were arguably the dominant form of online advertising, and when technologies blocking them began to appear, the online content industry — publishers and advertisers alike — was forced to adapt.