The Big Things Happening in Advertising This Year

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

AdExBlog

At the end of January, AdExchanger hosted its Industry Preview event in New York. The conference, and others like it, make for an excellent place to gauge the trajectory of the industry for the calendar year. Based on the talks at this year’s event, we have a strong sense of which topics will the out-and-out “winners” of the digital ads conversation over the next eleven months.

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The Process of Maintaining High-Quality Inventory

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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Fraud is a part of every industry, and responsibility rests with each industry as a whole to combat fraud in its many forms. Yahoo is committed to taking a leading role in the fight against digital advertising fraud, and BrightRoll—as Yahoo’s programmatic advertising toolset—is taking a number of steps to combat fraud. Our approach is ongoing, identifying and filtering fraud at every phase of the buying process. It’s important to remember that it’s a process, and that a linear application of practices won’t work in the long run. A cyclical approach is the best way to make sure that fraud is dealt with appropriately.

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January Round Up: Programmatic Power Position

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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Between increased use among publishers and advertisers, new inventory available programmatically, and a strong look at the near future, programmatic is off to a spectacular start in 2016. With January a few days behind us, let’s take a look at programmatic’s pulse in the adtech blogosphere since New Year’s Day.

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Where is this Great Data Coming From?

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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In our newest eBook, Demystifying Data, we set out to help ad buyers make sense of the complex web of data they use every day. There is no shortage of data in adtech—between research groups,  social networks, internal data, and data providers, there’s an extraordinary wealth of data available to ad buyers.

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What is OpenRTB 2.3 and What Can it Do for You?

Sandy TangSandy Tang is on the BrightRoll Exchange marketing team. She is a Disney enthusiast, a photographer, and an adventurer with the travel bug. She enjoys practicing her handstand, going on hikes, and reading/creating data-driven stories.

RTB_SMIn December, we posted a high-level overview of native advertising—a format whose growth has skyrocketed across the web. Advertisers and publishers alike are champing at the bit to combine the power of programmatic with the resonance of native. OpenRTB, the open specification for the automated trading of digital media— is one of the backbones of programmatic advertising. OpenRTB is periodically updated with new features, and version 2.3 released a critical feature for the API: programmatic support for native ads.

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Where Does the Industry Stand with HTML5?

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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You may recall, back in September of last year, that Google announced an update to its Chrome browser that would in many ways disable the effectiveness of Flash for delivering content. That update prevented Flash content that was not “central” to the webpage’s experience from displaying. The adtech blogs responded, and the overall message was clear: it was time to update players and content to HTML5.

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December Round Up: Last Year Was So Last Year

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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We’re into the first week of 2016, so it’s time to take a look at what had the blogosphere abuzz in December. Amidst the Thanksgiving-to-Christmas rush, discussion turned to looking over 2015 and predictions for 2016. Programmatic advertising, and mobile advertising in particular, featured heavily in posts across the industry.

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Who is Involved in Programmatic Advertising?

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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Last week, we covered the stages of a programmatic campaign and the structure of a strong programmatic buying team. Today, in our final post supporting our new eBook, Advantages of Automation, we’ll take a broader look at the programmatic machine. So we have covered a bit about why programmatic can help you and how to structure a programmatic team; today we cover who is involved in the programmatic ecosystem.

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How to Build a Strong Programmatic Buying Team

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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Some advertisers prefer to have their programmatic campaigns managed by their adtech partners. Others want to manage their own campaigns directly. Both options are equally viable, and your programmatic operation can be as big or as small as you want. But building a team dedicated to programmatic buying is critical if you want to dive head-first into campaign management directly.

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The 5 Stages of a Successful Programmatic Campaign

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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These days, most digital ad campaigns include a programmatic buying strategy. Odds are good that if you haven’t dabbled in programmatic buying yet, another marketer you know has, and you will soon dip your toes into the automated waters. We’re here to help make your first (or otherwise) foray into programmatic as smooth and effective as possible.
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