BrightRoller Spotlight: ‘Best Buddies’ Q&A

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

BestBuddies_SMBeth Richard, Product Marketing Manager at BrightRoll, has been active with Best Buddies® for over a decade. Join Beth, her buddy Champ, and members of the Yahoo community this Thursday for a screening of Where Hope Grows.

Read more…

When is the Best Time to Switch? A Brief History of HTML5

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

TRAINSWITCH_SMALL
The world of online advertising has been abuzz about HTML5. Google has recently announced changes to the way Chrome handles Flash assets. Adoption of HTML5 is accelerating as more advertisers and publishers realize the benefits of its security features and media standardization.

While it may seem like transitioning to HTML5 has been an “urgent” issue for years, there hasn’t been much incentive to make the switch. Much of the web still supports Flash, and there are creative solutions for advertising on Mobile that don’t require a complete overhaul of your work. The coming changes to Chrome, however, will have a cascading effect throughout the advertising industry. Is the time to transition to HTML5 fast-approaching?

Read more…

Field Report: “Thoughtful” Marketing, the Value of Data, and the Social NASA

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

clickz conference

This week, I had the pleasure of attending ClickZ Live in San Francisco. My brain is buzzing with ideas sparked by the presentations — given by speakers from Google, Facebook, Hasbro, LinkedIn, Ikea, Hootsuite, NASA, and many more. The two-day conference focused on several core aspects of digital marketing, covering innovations in technology, data analysis, mobile, video, and social. Read more…

INFOGRAPHIC: Mobile Video and Programmatic Ads

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

mobile video advertising

Programmatic video is going mainstream — it’s time to mobilize. But many advertisers are still curious about how mobile and programmatic video can work together. Our new infographic, based on industry data, internal research, and thought leadership from our mobile team, will help you visualize the current mobile video landscape. Read more…

July Round Up: The Death of Television

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

TVISDEAD
Across the web, bells are tolling the death knell of television advertising. Not literal bells, of course, but the effect is the same. Blogs are calling the future of TV “bleak,” citing a 5% drop in upfront TV ad spending as a cause for concern for the category. Some commentary goes so far as to say that TV execs should be “terrified.”

Read more…

The State of Digital Video and Entertainment: Anytime, Anywhere

Miguel Beteta RodrigoMiguel Beteta Rodrigo is BrightRoll’s Research Manager and a new member of the Category Insights team at Yahoo! Miguel is also pursuing his MBA from UC Berkeley’s Haas School of Business. In his limited free time, he enjoys traveling and playing golf.

state of digital video entertainment

Driven by people’s desire to consume entertainment content anytime and anywhere, video viewership on smartphone and tablet devices is at an all-time high. In fact, according to recent studies, time spent on digital screens now surpasses that of linear TV, and currently more than 200 million online viewers in the US alone watch 95 billion videos each month. Read more…

How to Make Money on Your Website — A Publisher’s Guide

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

shutterstock_298872083_SMMost of the time when we talk about programmatic video, we talk about buyers — we talk about brands and advertisers, and about the wealth of inventory available to them through programmatic buying. But what about the other side of the fence? Let’s talk about publishers and content owners.

Read more…

3 Key Takeaways from the Programmatic Revenue Report

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

programmatic revenue IAB 2014

Yesterday, the Internet Advertising Bureau (IAB) published a comprehensive report on programmatic advertising revenue in 2014. With PwC (Pricewaterhouse Coopers), the IAB surveyed and interviewed ad tech vendors, web publishers, ad networks, mobile providers, and other industry players — the common denominator was that these players generated revenue from programmatic.  Read more…

Weak TV Upfronts and the $1 Billion Tsunami

Ashish ChordiaAshish Chordia is Founder and CEO of Alphonso, a market leader providing verified TV audiences and delivering 1-on-1 TV audiences on mobile and web, at scale, across premium apps and sites. Ashish is a serial entrepreneur who has built and sold a mobile app search and analytics company and ran a mobile marketing company servicing Fortune 100 brands.

moneywave_SM

Upfronts. Once, this was time of the year when large TV spenders met with network executives in large, smoke filled rooms. As recently as 2014, over $20B in advertising spend would be committed over the course of a few weeks (and a fair amount of cognac and cigars). But while the “Mad Men” tradition continues to-date — and this is a very large but — networks are sweating about upfronts today.
Read more…

Jointly Flying Mobile Video to New Heights

Derek ChanDerek S. Chan is a Research Analyst from the Agency Research team of the BrightRoll Demand Side Platform (DSP) and the Ad Effectiveness & Analytics team on Yahoo! custom solutions. He currently attends a master’s program at UC Berkeley’s School of Information. In his leisure time, he's portrayed unique characters in 100+ theater performances.

shutterstock_194381192_SM

Over 100 million viewers in the U.S. seek mobile video that speaks to and reflects them. What will happen as we (agencies, marketers, BrightRoll, data and research partners, etc.) further mix and stir mobile video with audience targeting and measurement? Perhaps we’ll create a near-magic “potion” that elevates the trajectory of our industry’s upward flight!

Read more…