What is Programmatic TV?

Jason BurkeJason Burke is VP, Product for clypd, a Boston-based startup building an advertising technology platform exclusively for the TV industry and designed to empower media companies with actionable sales tools. Jason is based in Boston and has degrees in Computer Science and Engineering Psychology from Tufts University.

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Over the last two years, programmatic TV has come out of its infancy and into daily conversations. Still, every exchange of dialog includes an obligatory question: “What is programmatic TV?” Read more…

Why Wearable Technology Matters for Programmatic Video

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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Apple has shipped out its first batch of Watches — estimates hover at around 1 million units — to customers. An array of Android Wear devices are available for purchase. The Pebble Time raised a stunning $20M on Kickstarter. Wearables are, finally, here.

So why should wearable technology matter to you? The answer is simple: data.

Read more…

5 Ways to Reach QSR Consumers on Mobile Video

Maggie JonesMaggie Jones is a senior content writer at BrightRoll, a casual reader of the Chicago Manual of Style, and a beef jerky aficionado. She loves information that tells stories, from long-form journalism to the tiniest tweets.

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Last month the BrightRoll research team published a new report focused on QSR (or “quick service restaurant”) advertising. Our goal? To understand how fast food advertisers can connect with and engage their consumers, specifically through video. We unearthed some key insights about “fast foodies.” But understanding this demographic consumer video is important for video advertisers even outside of QSRs. Read more…

Picturing a Programmatic Future: 4 Things We Learned at BRVS

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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Didn’t make it to BrightRoll Video Summit this year? Not to worry — we’ve got you covered. Last week, on the heels of the event, we covered BrightRoll CEO and founder Tod Sacerdoti’s opening remarks. The theme? Growing the programmatic pie. Today, we’ll dive into the rest of the event.

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The Missing 90%: How to Connect Offline and Online Conversions

David ShimDavid Shim is the Founder and CEO of Placed, the leader in store attribution. Measuring billions of locations across the world’s largest opt-in mobile location panel, Placed provides the most complete understanding of consumers’ offline behaviors.

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Successful advertisers drive conversions both offline and online, but measuring both at once is a serious challenge. By only measuring conversions that occur in the digital world, brands and advertisers are missing out on 90% of conversions.

Every dollar spent in digital advertising can be mapped to an impression, click, and conversion on a website. The offline impact of that same digital dollar is less quantifiable. Until recently, we didn’t have the ability to join digital to offline. This meant advertisers could only optimize for digital transactions — which only account for 10% of retail transactions, according to market researcher BIA/Kelsey. So how can advertisers capture the other 90%? Read more…

The State of QSRs and Digital Video: You Want Mobile with That?

Alexander HanthornAlexander Hanthorn is a research analyst on BrightRoll's research team. When not at the office, he can be found producing techno music, brewing coffee on his Kalita Wave, listening to records, or riding his bike around the Bay Area. He also appreciates good cheeseburgers (in moderation).

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Which is easier: doing your taxes, or eating healthily? According to a 2012 Food & Health Survey, over 50% of Americans say taxes are easier. Given the time and effort it takes to prepare food at home, it’s no wonder that over 90% of Americans eat at quick service restaurants (QSRs). People who are busy and on-the-go are the QSR industry’s best friend. So how can QSR advertisers use digital video to connect with patrons? Read more…

How Will We Grow The Programmatic Pie?

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

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Last Thursday, over 750 members of the advertising industry gathered at Cipriani Wall Street to discuss the future of programmatic video at the BrightRoll Video Summit. In his opening remarks, BrightRoll CEO and founder Tod Sacerdoti addressed the question in the heart of every attendee: how can we help programmatic video flourish? How will we grow the pie?

Read more…

Driven by Data: Why You Should Get Personal with Millennials

Natalie YadegarNatalie Yadegar is a market research analyst on the BrightRoll research team. She enjoys traveling and exploring other cultures, singing and playing guitar, and learning about how diverse audiences consume media. She is a student always.

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Millennials, the generation born between 1980 and 1995, connect with the world through digital devices. We’re constantly using them, and we hop quickly from one device to the next. According to a recent study, Millennials have access to an average of 7.1 devices, and 55% claim they watch video on multiple screens every day. Read more…

3 Things We Brought Home from TechWomen Tunisia

Marie CarterMarie is a Technical Support Engineer at BrightRoll. She served as a TechWomen Professional Mentor in 2014 and attended the 2015 TechWomen Delegation trip to Tunisia. Marie is thrilled to combine her passions for new technologies and inter-cultural communication to support women across the globe.

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Last August, myself and two other BrightRollers were selected for a very exciting opportunity: mentoring emerging women leaders through a program called TechWomen. Six months later, I traveled with a fellow mentor and our company sponsor to the 2015 TechWomen Delegation trip to Tunisia. Though our trip was cut short due to tragic circumstances, we came home inspired and impassioned. Read more…

How to Get the Right Video Inventory for the Best Price

Elan SamuelElan Samuel is a content writer at BrightRoll. He enjoys a well-crafted meme, reading fantasy and science fiction, and learning new things. He swears by the Oxford comma, and is elated by perfectly formed 140 character tweets.

shutterstock_134305733_SMProgrammatic video uses complex technology, but it shouldn’t be complicated to understand. Long story short: using a demand side platform (DSP), you can automate the buying of digital video inventory. But automating your ad buying does not mean you’ll want to “set it and forget it.” As an ad buyer, you’ll still want transparency into how your DSP works, and control over factors like audience, inventory, and pricing. Read more…