Members of the BrightRoll engineering team pose with the CODiE award
On January 31, BrightRoll was recognized at the SIIA CODiE Awards luncheon for its BRIQ technology, earning first place in the “Best Advertising Management Platform” category. The SIIA CODiE Awards have been the premier award for the software and information industries, recognizing excellence in innovation over the past 27 years. Dozens of judges from media, publishing, and information technology companies participated in the evaluation process to select finalists for the 75 CODiE Award categories.
Representing BrightRoll at the luncheon was BrightRoll VP, Craig Whitmer. Craig had the honor of accepting the CODiE award on behalf of BrightRoll and shares a moment of excitement from the ceremony:
“The “Best Ad Management Platform” category was up third, so I waited anxiously as the first two category winners were announced. My fellow tablemates had their fingers crossed and were the first to applaud when BRIQ was announced the winner. I proudly accepted the award and gave a few words of thanks. It was an honor to be part of such a great event and reminded me how proud I am to work at BrightRoll.”
BRIQ – or BrightRoll IQ – is a proprietary ad buying platform built specifically for video that provides the industry’s leading targeting, transparency, continuous optimization and reporting solutions to help advertisers manage campaigns in real-time. BrightRoll has the largest reach to online video ad viewing audiences, and according to comScore, reached 82 percent of the total Internet population in December 2012. With access to hundreds of billions of data points, BRIQ analyzes key parameters of an ad campaign to optimize performance and deliver the best ROI so advertisers reach campaign goals.